by Andriy Boychuk | May 28, 2019 | Email Mareketing
As you might already know email marketing is one of the most important parts of your online business. Why? On average email marketing for online stores should generate at least 30% of the revenue. In this post I will explain you how the numbers work. Automated emails...
by Andriy Boychuk | May 14, 2019 | Case Study, Email Mareketing
What did come first – chicken or the egg? The same question I ask my clients, when it comes to their online stores. And sometimes, they ask me before I ask them. Should we build the email marketing automation first or start driving the traffic? My answer is always the...
by Andriy Boychuk | Apr 30, 2019 | Email Mareketing, Email Strategy
Imagine that one of your online store visitors started the checkout process and left his(her) cart before purchasing. Let’s say, that your average order in store is $50, and this person left the cart with the total value of $250. What will you do? One of the...
by Andriy Boychuk | Jan 23, 2019 | Email Mareketing, Email Strategy
The abandonment cart flow (automation) in ecommerce industry is one of the most profitable funnels. According to Klaviyo email marketing software benchmark, the average open rate of the abandoned cart emails is 41.18%, the click rate is 9.50%, and the conversion rate...
by Andriy Boychuk | Jan 16, 2019 | Email Mareketing
Often, I work with companies, who have in-house designers. All designers are amazing from my experience. However, I see the common mistakes among all of them. All emails they design are image heavy. It is not their fault, because we all specialize in different areas....
by Andriy Boychuk | Jan 9, 2019 | Email Mareketing, Email Strategy
One of the most important things in email marketing is the strategy. You can send out one email per month and call it email marketing. Will it be effective? I am not sure. However, the well developed email marketing strategy will increase your revenue, the brand...