Does size matter in ecommerce? (list hygiene)

Does size matter in ecommerce? (list hygiene)

Reading Time: 3 minsOne of the most common questions exchanged between online entrepreneurs is “How big is your list” or “How many subscribers you have.” The bigger the number the “cooler” you sound, because more subscribers is better. Is this true? No it is not. This...
Klaviyo vs Mailchimp

Klaviyo vs Mailchimp

Reading Time: 8 minsKlaviyo is fairly new on the market in comparison to Mailchimp. That being said, Mailchimp has more users and popularity than Klaviyo. Still, Klaviyo has made a big impact within their niche. Klaviyo is an email marketing platform built for...