FeaturesActiveCampaign ProfessionalHubspot Marketing Hub
Lead analytics dashboardYesYes
Lead flowsYesYes
Collected formsYesYes
Contact activityYesYes
Contact managementYesYes
Contact & company insightsYesYes
Software branding removedYesYes
Custom form fieldsYesYes
Phone & email supportYesYes
Blog & content creation toolsNoYes
SEO & content strategyNoYes
Mobile optimizationYesYes
Social mediaYesYes
Email marketingYesYes
Calls-to-actionYesYes
Landing pagesNoYes
Analytics dashboardsYesYes
Standard SSL certificateNoYes
Subdomain availabilityNoYes
Marketing automationYesYes
Goal-based nurturingYesYes
Salesforce integrationNoYes
Smart contentYesYes
Attribution reportingYesYes
User rolesYesYes
A/B testingYesYes
Custom revenue reportingYesYes
Custom event reportingYesYes
Custom event triggersYesYes
Predictive lead scoringYesYes
Contacts reportingYesYes
Company reportingYesYes
Event-based segmentationYesYes
Site MessagesYesNo