There are hundreds of email marketing platforms on the market at this moment. However, there are only few, which make impact or try to do so. Drip.com is relatively new company, which was purchased by Leadpages in the recent years. It is an amazing platform. In this article, I would like to compare Drip.co to my favorite ActiveCampaign. I will compare all features and pricing structure.

So let’s start from side by side feature comparison.

FeaturesActiveCampaignDrip.co
Drag & Drop Email DesignerYesNo
Free Email TemplatesYesNo
Opt-in FormsYesYes
API AccessYesYes
Email marketing automationYesYes
Marketing AutomationYesNo
3rd-Party integrationsYesYes
Purchase notifications (e-commerce)No (lite)
Yes (plus)
Yes (professional)
Yes
Contact & Lead ScoringNo (lite)
Yes (plus)
Yes (professional)
Yes
CRM w/ Sales AutomationNo (lite)
Yes (plus)
Yes (professional)
No
SMS MarketingNo (lite)
Yes (plus)
Yes (professional)
No
Email SendsUnlimitedUnlimited
Users3 (lite)
25 (plus)
50 (professional)
Unlimited
Site & Event TrackingYesYes
Site MessagesNo (lite)
No (plus)
Yes (professional)
No
AttributionNo (lite)
No (plus)
Yes (professional)
No
Auto RespondersYesNo
GEO TrackingYesNo
Segments & Conditional ContentYesYes
Custom User PermissionsNo (lite)
Yes (plus)
Yes (professional)
No
Web HooksYesNo

Conclusion about the features. In general both platforms are similar. Downside for Drip.co is that they do not offer email design and templates. Drag and drop templates are easy to create  in Mailchimp and ActiveCampaign. On the other hand, Drip.co offers e-commerce and lead scoring for all plans, while ActiveCampaign offers these features only for upgraded accounts.

Now,  let’s talk about prices. ActiveCampaign lite version is much cheaper than Drip.co. If you do not need e-commerce integration and/or lead scoring – ActiveCampaign is the winner.

# of subscribersActiveCampaignDrip.co
0 - 500$9$49
501 - 1,000$17$49
1,001 - 2,500$19$49
2,501 - 5,000$45$99
5,001 - 10,000$70$149
10,001 - 25,000$135$149
25,001 - 50,000$225$254
50,001 - 75,000$325$429
75,001 - 100,000$415$604

If you have any additional questions about features or prices for both platforms, please leave them below in comments section.