ActiveCampaign and Act-On Compression

Adaptive Nurturing and Lead ScoringYesNo (lite)
Yes (plus)
Landing Pages with Adaptive FormsYesNo
Email Marketing with AB TestingYesYes
Adaptive SegmentationYesYes
Website Visitor Tracking and AlertsYesYes
Social PublishYesNo
Webinar Program ManagementYesNo
Reporting DashboardsYesYes
Templates for EmailYesYes
Sales Enablement ToolsYesNo
Multiple Scoring Rule SheetsYesNo (lite)
Yes (plus)
Data Studio for Advanced Reporting and BI IntegrationYesYes
Account-Based MarketingYesYes
Engagement InsightsYesYes
CRM IntegrationYesYes
API CallsYesNo

Act-On vs ActiveCampaign Pricing Comparison

# of SubscribersAct-OnActiveCampaig [Lite]ActiveCampaig [Plus]
1,001-2,500Get Quote$29$73
2,501-5,000Get Quote$45$113
5,001-10,000Get Quote$70$175
10,001-25,000Get Quote$135$338